Courtesy of the Independent Writers of Southern California:
SPIDERS AND BUGS: WEB WRITING AND MANAGEMENT
IWOSC SEMINAR: Saturday, January 20
10:30 AM – 1:00 PM
Today’s effective professional writers use the Internet as both a tool and a
marketplace. Learn how at IWOSC’s January Saturday Seminar, when iMedia
Editor in Chief Brad Berens discusses writing for the Internet, and Internet
marketing expert Cliff Allen speaks about webmastering.The workshop will cover the differences between writing online and off; site
metrics and how they inform editorial decisions; how to design, implement
and manage a website; tips on creating a good website; and personalization,
e-mail marketing, and data mining. In addition, Berens will talk about
iMedia’s current needs and its marketplace for freelancers, including his
freelance budget.Brad Berens is an editor, writer, critic, public speaker, and thinker –
mostly about media (new and old), culture (high and low), marketing
(traditional and interactive), and how what audiences do with the things
they watch have a huge impact on who they are.
DATE: Saturday, January 20, 2007
TIME: 10:30 AM – 1:00 PM
LOCATION: The Writers Store, 2040 Westwood Blvd. (Westwood)
COST: General Admission: $35; IWOSC members: $15
RESERVATIONS & INFORMATION: (required!) info@iwosc.org or 877-799-7483.
Space is limited.
