Butts out the window…

Malibu Castle Kashan

Malibu Castle Kashan

It’s utterly unbelievable to me that even though wildfires can destroy acres in mere hours people still pitch cigarette butts out the window. Smokers are a dying breed, (pun intended) and pressures to restrict the public areas where puffers can enjoy their butts are making them extinct by the minute.

Why do seemingly affluent, (driving a gold jaguar) educated, (UCLA frame on rear plate) and attractive (I made direct eye contact with a gorgeous 30ish Bruin) residents of California not understand the severely negative implications of throwing cigarettes out of car windows?  I guess the only reason they do it is because they don’t want to spoil the ashtray in their car.  Let’s put it into perspective… one smelly ashtray vs. the hillsides of Malibu?  I’m not just picking on UCLA alumni, there are plenty more self serving irresponsible  Californians that went to other fine Universities.   I see butts flying on a far too regular basis.

Solution?  HUGE fines, public humiliation, visitation with the grieving children of a fallen firefighter or the victim who has lost all possessions and roof overhead…  Can I have a 1-800# where I can report these idiots?  I see signs on the highway that say dial 911 to report a drunk driver, how about a number to report litterbugs and fire starters.

Ok, I vented!  Thanks for hanging in there with me.

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Flavor of the Month

It occurred to me that my next film project could potentially launch a new talent and catapult some lucky young thespian into a new dimension. It’s exciting to think that I could uncover the next James Dean, Haley Joel Osment or Macaulay Culkin.
Our casting plan is to audition as many young hopefuls as possible to find someone mature enough yet with a quality and appeal that will carry the entire film. The material is very difficult for an adult to deal with let alone a teen. I’ve always been bothered by seeing older actors playing younger roles. I think that the truth and organic emotion required for a film of this nature demands someone who is dealing with the angst and pains of puberty and the pressures to grow up!

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Viral Buzz

I’m in the final stages of post production on a feature film, Bare Knuckles. Eric Etebari, our director, and I are preparing our plan for launch, premiere, marketing and ultimate sale of the film. During this process we’ve noticed that the way films are released has changed drastically in the past few years. It’s all about the internet and two very powerful words, Viral Buzz.

Let’s face it, with the advent of Tivo and the next generation of video and HD recorders not many folks watch commercials on TV anymore. We’ve evolved into a society of content demanding, time crunched, media savvy multitaskers.

Traditional methods of “announcing” new releases has been overshadowed by clever internet campaigns that involve and include the viewers. Did any of you receive a personalized phone message from Samuel Jackson inviting you to head directly to the nearest theater to see Snakes on a Plane? Or how about an email with video attached that featured images of your friends in the Wedding Crashers trailer. The Simpson’s Movie hit consumers by dressing up 7-11 stores to look like Quick E Marts and used the web to sound out the call for free slurpees’ on release day.

Variety Online “Among the major studios, the average cost of marketing a domestic release was $35.9 million in 2007. That’s only an average, meaning event pics cost much more. That’s a far cry from 1995, when “Toy Story” was the most advertised film of the year, with a marketing budget of around $35 million.”

But spending lots of money doesn’t always guarantee reaching your intended market. Billboards, commercials and print ads are targeted to a more general audience while web and viral campaigns can be more effective due to precise delivery to special interest groups.

As independent filmmakers we don’t have expansive budgets for marketing and promotions but we have an edge because we are closer to our viewers. We’ve asked them what they want and now we are keen to deliver. Since shooting Bare Knuckles last summer we have held our cards close to our chest. We’ve been careful not to leak the story, release any video or photos and it has caused a minor uproar. Our fans want proof that this film even exists. They challenged us with the theory that it must be terrible since we didn’t show it off… or that we haven’t finished it yet… or that there never really was a film.

Truth is, we wanted to cause a big sensation with a stealth delivery of a knock out hit. Kinda like a sucker punch to the doubtful few. I hope our plan works and fans flock to the theaters clamoring for tickets to the show.

For those of you who are waiting patiently for the release of Bare Knuckles, hold on tight cause we have a few surprises ahead that will send you to the ropes.

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People CAN Change

I started a major clean-up campaign in my apartment this past year. I realized that I had been living in in my little beach house for 10 yrs but there was about 12 years worth of clutter. And that’s about 14 years more than should be at all.

 

Clutter is bad. Plain and simple, get rid of clutter and get rid of bad.

 

My approach was based on the Feng Shui (the Chinese system that studies people’s relationships to the environment in which they live, especially their dwelling or workspace, in order to achieve maximum harmony with the spiritual forces believed to influence all places) Which basically means; get rid of all your crap and you’ll have more room for better things to come into you life. Apparently I had some glaringly hideous imbalances in my living/work space but with some simple and quick readjustments could salvage my situation. A few examples:

 

  • Clear entry ways. I did that… still a few things left behind. It’s a staging area for things that belong to other people. If I leave them in a spot right by the front door it doesn’t get swallowed up in my belongings and has a better chance of making it back to its rightful owner.
  • Clean out your closets and drawers. The thing I love about this one is that you actually get to keep a junk drawer (sometimes referred to as misc) I had to get some extra cupboards so I could put things away neatly and organized. My usual method was to “stuff” away.
  • Leave the toilet seat down. This stops good luck from flushing away… also, keep the door to the bathroom closed.

 

 

So back to the point. For most of my life I have flushed the toilet with the lid up and walked out of the bathroom and left the door open. We do it automatically without even being aware of our actions. It was hard for me to remember to put the lid down each time (something that really does make a huge aesthetic difference too) so I got a nice bright blue sharpie and wrote the word “LID” on the top of the tank near the flush handle. The visual reminder was all that it took to make me change a habit I had had for my entire life.

 

 

Then the realization hit me! I can change. If I set my mind to it, I can systematically eradicate all the bad habits and circumstances in my life. I cant tell you how many times I have heard someone say “he’ll never change” or “She’s been like that her entire life, she’s always going to be that way.” It’s not true. If we want too, if we choose and desire it, takes steps to make it so… WE can change. There is hope for mankind. There is hope for me.

 

Each day I will recognize one thing and take a step towards changing it.

 

Today I decided to make sure that each and everyday I will take time to do something nice for Piika (my dog), Hollywood (my cat)and myself. It doesn’t have to be anything huge or extravagant. Simple acts of kindness. It will enhance our unity and create a more harmonious environment. Sometimes I get so busy that I don’t even acknowledge my companions (even if they are only pets, they are still my companions) Creating comfort for others brings comfort to oneself. As with all the workings of the universe and the Laws of Attraction, what you give out comes back threefold.

 

 

Geez! Is that why I have so much clutter?

 

alison richards

founder Film Co-Op

 

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Get An Agent

Taken from InfoList.com:

GET AN AGENT OR MANAGER
MEET 15 LITERARY AGENTS & MANAGERS
IN AN INTIMATE SETTING

How can a writer meet 15 agents and managers in 3 days in a small setting? By taking the Sherwood Oaks Agent & Manager Class!

April 23rd - 25th, 2007
10am - 5pm
Three full days, three locations - at Universal Studios, Beverly Hills, and Century City

Learn the inside scoop from Hollywood’s top literary agents and managers. Meet face to face with 15 agents and managers, ranging from top high profile agents to newer agents who are even more open to new non-established writers.

To keep the setting intimate, class is limited to only 15 students, so register now!

Confirmed Agents and Managers include:
David Warden of David Warden Agency (Deja Vu, Sleepless in Seattle)
Ken Sherman of Ken Sherman Agency (Snow Falling on Cedars)

Plus many more to be confirmed:
We’ve invited guests from William Morris, CAA, ICM, Endeavor, Gersh, Paradigm, Acme, Atlas, Bauer, Circle of Confusion, Evolution, Krost Entertainment, Preferred, Darryl Marshack, Alan Sommers, Summit, Underground, and more! Check the website at the discount link below for news on new confirmations.

In the last class, we had over 15 literary agents and managers from top companies including ICM, Endeavor, William Morris, Innovative, Paradigm, Summit, Marty Blumenthal, Paul Levine, Marc Pritchard, Neal Stevens, David Warden, Suite A Entertainment, and others!

Many of our students have obtained representation by taking this class.

DISCOUNT FOR INFOLIST.com!!
Click the special Link below by Wednesday, March 21st to get $50 OFF and pay only $345 for all three days (normally $395!) OR save even more - get a friend to register with you, and get $200 OFF the regular fee ($100 off for each person!!) To get your discount, use this special INFOLIST.com link:
http://sherwoodoakscollege.com/infolist_upcoming_classes.htm
OR CALL (323) 851-1769
OR email to:
sherwoodoak@aol.com and be sure to mention INFOLIST.com to get your discount!

This discount is only available until Wednesday, March 21st.
Limited space available - reserve your space now as this class will sell out!

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LA Women’s Theatre Festival

LA Theatre Festival

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Cute Story of Valentine’s Day Retold…

A short video from godzillaNYC on YouTube.com. To view it, click here.

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Los Angeles Women’s Theatre Festival Position Openings

Event Volunteers - Individuals needed between now and Festival 2007 in a number of areas including backstage crew, ushers, office, ad and vendor sales and more!

Graphic Designer – An individual with strong graphic design background is needed for organizational marketing materials that include the design of a postcard, invitation, brochure, program and other promotional materials.

Production Assistant – Individual needed to support day-to-day demands of producing Festival 2007. Duties include acting as liason between Executive Producer, Producer/Director, performers and technical staff.

PR Intern – This individual will assist LAWTF Publicist with public relations duties that include dissemination of press releases, identifying ethnic-specific outlets and pitching for advance articles and interviews, ticket giveaways, and tv and radio PSA’s.

Accounting Intern – This individual will work closely with our CPA to make Quick Book entries, maintain accounting records and other duties as determined by our CPA.

Grantwriting Intern – This individual will work closely with our Grantwriter to research granting sources, maintain annual grantwriting calendar, and collate materials for grant submissions.

Personal Assistant (Non LAWTF Position) Individual needed ASAP. The person must be computer savvy. The work initially involves lots of database input, organizing for a home office and updating phone and mailing addresses. The intent is to have the project completed by the end of February. The job will look quite differently after that, but lots of grunt work now.

For more details, call (818) 760-0408 and/or submit with cover letter and resume to:

Los Angeles Women’s Theatre Festival 11411 Cumpston Street, #204 North Hollywood, CA 91601

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Free Screening: ‘Little Miss Sunshine’

I LOVE this movie. You gotta’ go see it, and now you can for *FREE*!

FOX PRESENTS

Screening of the 2007 Writers Guild Awards Nominated Film

‘Little Miss Sunshine’
Written by Michael Arndt
Fox Searchlight Pictures
Q&A With Michael Arndt
RSVP: (310) 369 -0122
Saturday, Jan. 20, 2007 (2:00 p.m.)

* Screening will take place at the Writers Guild Theater, at 135 South Doheny Drive, Beverly Hills, CA 90211

* Complimentary parking available in the theater parking structure for all screenings.

Enjoy!

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Scriptapalooza is Back!

The Lollapalooza of screenplays has opened up the gates of its annual writing competition: Scriptapalooza.

The Scriptapalooza Screenplay Competition, back for its ninth year, awards a $10,000 grand prize and gives another dozen films full promotion for a year. Five scripts from last year’s competition have been optioned.

According to the press release, Scriptapalooza accepts submissions from “storytellers from all over the world and all walks of life.”

The submission deadline is March 5. For more info and an application form, visit www.scriptapalooza.com.

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